{"id":1355,"date":"2019-05-17T17:42:13","date_gmt":"2019-05-17T15:42:13","guid":{"rendered":"http:\/\/blogs.ifla.org\/lpa\/?p=1355"},"modified":"2019-07-30T09:57:26","modified_gmt":"2019-07-30T07:57:26","slug":"the-10-minute-library-advocate-find-and-use-relevant-hashtags-and-handles","status":"publish","type":"post","link":"https:\/\/blogs.ifla.org\/lpa\/2019\/05\/17\/the-10-minute-library-advocate-find-and-use-relevant-hashtags-and-handles\/","title":{"rendered":"The 10-Minute Library Advocate #18: Find and Use Hashtags and Handles on Social Media"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-1358\" src=\"https:\/\/blogs.ifla.org\/lpa\/files\/2019\/05\/10-minute-library-advocate-number-18-300x170.png\" alt=\"10 Minute Library Advocate - Find and use hashtags and handles on social media\" width=\"500\" height=\"283\" srcset=\"https:\/\/blogs.ifla.org\/lpa\/files\/2019\/05\/10-minute-library-advocate-number-18-300x170.png 300w, https:\/\/blogs.ifla.org\/lpa\/files\/2019\/05\/10-minute-library-advocate-number-18-768x434.png 768w, https:\/\/blogs.ifla.org\/lpa\/files\/2019\/05\/10-minute-library-advocate-number-18.png 938w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>Advocacy is about getting attention.<\/p>\n<p>You can produce great ideas, messages and materials, but how to ensure that you are heard?<\/p>\n<p>Especially on social media many accounts get few followers. Even popular ones don\u2019t always reach the people that matter.<\/p>\n<p>It is possible to target what you\u2019re doing on social media.<\/p>\n<p>You can also make sure that your message appears when people are following key debates.<\/p>\n<p>So for our eighteenth 10-Minute Library Advocate exercise, find and use relevant hashtags and handles.<\/p>\n<p>Look on key social networks for the you\u2019re aiming for, and write down their handles (for example @library_minister) or the hashtags used in impotrant discussions (for example #GlobalGoals).<\/p>\n<p>By using these, you can ensure that your target audience \u2013 politicians, influencers, journalists \u2013 are notified about your messages.<\/p>\n<p>You can also get your posts included in search results on popular topics.<\/p>\n<p>Good luck!<\/p>\n<p>&nbsp;<\/p>\n<p><em>See the introduction and previous posts in our\u00a0<a href=\"https:\/\/blogs.ifla.org\/lpa\/tag\/everylibrariananadvocate\/\" target=\"_blank\" rel=\"noopener\">10-Minute Library Advocate<\/a> series and join the discussion in social media using the #EveryLibrarianAnAdvocate hashtag!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advocacy is about getting attention. You can produce great ideas, messages and materials, but how to ensure that you are heard? Especially on social media many accounts get few followers. Even popular ones don\u2019t always reach the people that matter. It is possible to target what you\u2019re doing on social media. You can also make [&hellip;]<\/p>\n","protected":false},"author":810,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26646,9085,219,26647,51],"class_list":["post-1355","post","type-post","status-publish","format-standard","hentry","category-general","tag-everylibrariananadvocate","tag-communications","tag-libraries","tag-library-advocacy","tag-social-media"],"_links":{"self":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/users\/810"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1355\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1355\/revisions\/1536"}],"wp:attachment":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/media?parent=1355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/categories?post=1355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/tags?post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}