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![\"The](\"https:\/\/blogs.ifla.org\/lpa\/files\/2019\/06\/10-minute-library-advocate-number-22.png\")
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The route to success in your advocacy isn\u2019t always simple.<\/p>\n
To influence one person \u2013 say a mayor, a law-maker or a funder \u2013 there can be various routes.<\/p>\n
As mentioned in previous 10 Minute Library Advocate exercises, it can be powerful to work through someone else \u2013 a journalist<\/a> or a partner<\/a>.<\/p>\n To plan how best to use your time, you need a way to work out how to focus your effort.<\/p>\n So for the 22nd<\/sup> 10-Minute Library Advocate exercise, draw an influence map.<\/p>\n Visualise who has an influence on who, and how they do it.<\/p>\n Think about how you can, in turn, influence them most effectively. Are they already friendly to libraries? Do they understand the arguments? Is it easy to get them to influence others?<\/p>\n Think also about where there may be difficulties \u2013 people who think libraries are unnecessary, or who oppose any publicly funded service.<\/p>\n This will help you decide where to focus your advocacy, and how. You can find examples of influence mapping in libraries here<\/a>, or this example from broader development policy here<\/a>.<\/p>\n Good luck, and don’t forget to share images of your influence maps!<\/p>\n