{"id":1720,"date":"2019-12-13T08:36:04","date_gmt":"2019-12-13T07:36:04","guid":{"rendered":"http:\/\/blogs.ifla.org\/lpa\/?p=1720"},"modified":"2023-06-26T13:36:14","modified_gmt":"2023-06-26T11:36:14","slug":"the-10-minute-library-advocate-48-think-of-a-slogan","status":"publish","type":"post","link":"https:\/\/blogs.ifla.org\/lpa\/2019\/12\/13\/the-10-minute-library-advocate-48-think-of-a-slogan\/","title":{"rendered":"The 10-Minute Library Advocate #48: Think of a Slogan"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1722\" src=\"https:\/\/blogs.ifla.org\/lpa\/files\/2019\/12\/10-minute-library-advocate-number-48.png\" alt=\"The 10-Minute Library Advocate #48: Think of a Slogan\" width=\"500\" height=\"283\" srcset=\"https:\/\/blogs.ifla.org\/lpa\/files\/2019\/12\/10-minute-library-advocate-number-48.png 1165w, https:\/\/blogs.ifla.org\/lpa\/files\/2019\/12\/10-minute-library-advocate-number-48-300x170.png 300w, https:\/\/blogs.ifla.org\/lpa\/files\/2019\/12\/10-minute-library-advocate-number-48-768x435.png 768w, https:\/\/blogs.ifla.org\/lpa\/files\/2019\/12\/10-minute-library-advocate-number-48-1024x580.png 1024w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Advocacy is about getting noticed and staying noticed.<\/p>\n<p>You need something that will stay in the head of the person you\u2019re talking to.<\/p>\n<p>We\u2019ve already talked about surprising facts (<a href=\"https:\/\/blogs.ifla.org\/lpa\/2019\/11\/22\/the-10-minute-library-advocate-45-learn-a-striking-library-fact\/\" target=\"_blank\" rel=\"noopener\">Exercise #46<\/a>) or statistics (<a href=\"https:\/\/blogs.ifla.org\/lpa\/2019\/02\/08\/the-10-minute-library-advocate-4-memorise-some-key-library-statistics\/\" target=\"_blank\" rel=\"noopener\">Exercise #4<\/a>), but you also need your message to stick.<\/p>\n<p>Advertisers and politicians have long known this when planning a campaign.<\/p>\n<p>A short, attractive phrase to sum up what you do can be really powerful.<\/p>\n<p>So for our 48<sup>th<\/sup> 10-Minute Library Advocate, think of a slogan.<\/p>\n<p>Try to make it brief and catchy \u2013 even something that would fit on a badge or pin.<\/p>\n<p>You could test it on colleagues and friends too!<\/p>\n<p>Good luck!<\/p>\n<p>&nbsp;<\/p>\n<p><em>See the introduction and previous posts in our\u00a0<a href=\"https:\/\/blogs.ifla.org\/lpa\/tag\/everylibrariananadvocate\/\" target=\"_blank\" rel=\"noopener\">10-Minute Library Advocate<\/a> series and join the discussion on social media using the #EveryLibrarianAnAdvocate hashtag!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advocacy is about getting noticed and staying noticed. You need something that will stay in the head of the person you\u2019re talking to. We\u2019ve already talked about surprising facts (Exercise #46) or statistics (Exercise #4), but you also need your message to stick. Advertisers and politicians have long known this when planning a campaign. A [&hellip;]<\/p>\n","protected":false},"author":810,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26646,219,32],"class_list":["post-1720","post","type-post","status-publish","format-standard","hentry","category-general","tag-everylibrariananadvocate","tag-libraries","tag-library"],"_links":{"self":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/users\/810"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"predecessor-version":[{"id":1723,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/1720\/revisions\/1723"}],"wp:attachment":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}