{"id":3128,"date":"2021-07-26T16:21:19","date_gmt":"2021-07-26T14:21:19","guid":{"rendered":"http:\/\/blogs.ifla.org\/lpa\/?p=3128"},"modified":"2021-07-26T16:21:19","modified_gmt":"2021-07-26T14:21:19","slug":"the-10-minute-international-librarian-61-think-of-the-last-time-you-attracted-a-non-user","status":"publish","type":"post","link":"https:\/\/blogs.ifla.org\/lpa\/2021\/07\/26\/the-10-minute-international-librarian-61-think-of-the-last-time-you-attracted-a-non-user\/","title":{"rendered":"The 10-Minute International Librarian #61: Think of the last time you attracted a non-user"},"content":{"rendered":"<p><strong>\u00a0<\/strong>As part of libraries\u2019 mission to serve every member of their communities, a key question is how to bring in new users.<\/p>\n<p>Among those who do not currently regularly visit library buildings or websites, there may be some \u2013 or many even \u2013 who are missing out on opportunities that could help them.<\/p>\n<p>To address this, we need to be able to identify what is holding them back from using libraries, and how to overcome any barriers that might exist.<\/p>\n<p>What works in helping them to understand how coming to the library \u2013 or its website \u2013 can benefit them? What assumptions or concerns need to be tackled?<\/p>\n<p>This is also helpful in advocacy, when you may well also be trying to convince people who do not use our institutions \u2013 or have not done so for many years \u2013 of why they are so important.<\/p>\n<p>So for our 61<sup>st<\/sup> 10-Minute International Librarian exercise, think of the last time you attracted a non-user.<\/p>\n<p>How did they find out about the library?<\/p>\n<p>What had prevented them from using the library before, and what made them change their mind?<\/p>\n<p>Think about what lessons you can draw for wider efforts to engage non-users, including among decision-makers.<\/p>\n<p>Share your stories in the comments box below.<\/p>\n<p>Good luck!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>This idea relates to the\u00a0<a href=\"https:\/\/www.ifla.org\/strategy\">IFLA Strategy<\/a>!<\/strong>\u00a0Key Initiative 3.3: <em>Empower the field at the national and regional levels.<\/em><\/p>\n<p><em>As we publish more ideas, you will be able to view these using the\u00a0<a href=\"https:\/\/blogs.ifla.org\/lpa\/tag\/10minuteinternationallibrarian\/\">#10MinuteInternationalLibrarian<\/a>\u00a0tag on this blog, and of course on IFLA\u2019s\u00a0<a href=\"https:\/\/ideas.ifla.org\/\">Ideas Store<\/a>! Do also share your ideas in the comments box below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0As part of libraries\u2019 mission to serve every member of their communities, a key question is how to bring in new users. Among those who do not currently regularly visit library buildings or websites, there may be some \u2013 or many even \u2013 who are missing out on opportunities that could help them. To address [&hellip;]<\/p>\n","protected":false},"author":810,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26868,20968,33373,33403,33366],"class_list":["post-3128","post","type-post","status-publish","format-standard","hentry","category-general","tag-10minuteinternationallibrarian","tag-advocacy","tag-marketing","tag-outreach","tag-users"],"_links":{"self":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/3128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/users\/810"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/comments?post=3128"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/3128\/revisions"}],"predecessor-version":[{"id":3129,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/posts\/3128\/revisions\/3129"}],"wp:attachment":[{"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/media?parent=3128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/categories?post=3128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ifla.org\/lpa\/wp-json\/wp\/v2\/tags?post=3128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}