{"id":1301,"date":"2016-11-17T01:07:53","date_gmt":"2016-11-17T00:07:53","guid":{"rendered":"http:\/\/blogs.ifla.org\/public-libraries\/?p=1301"},"modified":"2016-11-14T01:12:12","modified_gmt":"2016-11-14T00:12:12","slug":"campaign-the-library-enriches-you","status":"publish","type":"post","link":"https:\/\/blogs.ifla.org\/public-libraries\/2016\/11\/17\/campaign-the-library-enriches-you\/","title":{"rendered":"Campaign The Library Enriches You"},"content":{"rendered":"

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Guest Blogger: Coen van Hoogdalem, policy advisor\u00a0Marketing of The Dutch Association of Public Libraries<\/strong><\/p>\n

\"jos\"<\/a><\/p>\n

The Library\u00ae is an easy accessible public facility that helps people with their personal development. The Library intends to have every person fully and independently participate in society. Moreover, the Library wants to offer a \u2018third place\u2019 for anyone seeking to relax and find a moment of quiet (\u2018time-out\u2019) to absorb information in any form. To develop, discover, encounter and relax are core features. In this way, the Library is a playground of knowledge, stimulation and experience for every individual.<\/p>\n

\"coen-1\"<\/a><\/p>\n

The Library operates from an independent position, is accessible to anyone and focuses in everything it does on the perspective of developing people. In doing so, the Library contributes to the welfare of all and offers added value to society. The\u00a0Library is an inspiring and motivating \u2018workplace\u2019 for personal development.<\/p>\n

Following this positioning, the campaign \u2018The Library enriches you\u2019 has been developed. This campaign aims at establishing the Library as partner in personal development and increase awareness of this with the general public.<\/p>\n

\"coen-2\"<\/a><\/p>\n

The campaign<\/a> is elaborated by three examples: advantageous, resourceful, and important, and shows the versatility of the present public library.<\/p>\n

The campaign starts on 24 October and the week of 24-31 October will feature over 1800 billboards, bus stops, subway panels, city cells and Q-Park panels showing posters with abovementioned themes. The period of 24 October to 31 December will focus attention online by means of blogs and vlogs. The campaign will continue in 2017.<\/p>\n

Employees of public libraries have been extensively informed in advance by means of a special campaign newspaper<\/a>\u00a0and all libraries have received a communication toolkit to implement the campaign locally.<\/p>\n

\"coen-3\"<\/a><\/p>\n

On 13 October the Minister of Education launched <\/a>\u00a0the campaign<\/p>\n","protected":false},"excerpt":{"rendered":"

              Guest Blogger: Coen van Hoogdalem, policy advisor\u00a0Marketing of The Dutch Association of Public Libraries The Library\u00ae is an easy accessible public facility that helps people with their personal development. The Library intends to have every person fully and independently participate in society. Moreover, the Library wants to offer […]<\/p>\n","protected":false},"author":723,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22895,22898,22897],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-general","tag-netherlands","tag-promotional-campaigns","tag-the-library-enriches-you"],"_links":{"self":[{"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/users\/723"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":1307,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/posts\/1301\/revisions\/1307"}],"wp:attachment":[{"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ifla.org\/public-libraries\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}