![\"image\"](\"http:\/\/blogs.ifla.org\/public-libraries\/files\/2014\/04\/image.jpg\")
<\/a><\/p>\nCongratulations to the Ji\u0159\u00ed Mahen Library in Brno, Czech Republic, represented by Libu\u0161e Nivnick\u00e1 Working with Brno\u2019s DP Public Transport company and an advertising agency, library staff transformed The tram design is reflected in the new visual style and promotional materials displayed throughout the library system. Reaching about 1,000 riders a day, the tram service is heavily promoted through web pages and social media. The program has attracted media and government attention and is a fine example of marketing that reaches people The winner receives a cash award of $2,000 and registration The winner receives a cash award of $2,000 and registration, airfare, lodging and other expenses to attend IFLA’s World Library and Information Congress in Lyon, France, in August 2014.<\/p>\n
\nwho have been awarded first place in the 12th IFLA International Marketing Award for 2014., for its innovative partnership program, Library in the Tram \u2013 Tram to the Library<\/em>. We’re all particularly excited as Libuse is a valued member of the Public Libraries Standing Committee.<\/p>\n
\ntram cars into a brightly colored promotion for the library. Decorations and information are segregated
\nby target audiences depending on where people normally sit (e.g., strollers and children at the back, disabled
\nand elderly at the front, etc.). Texts and other information, such as book tips are regularly updated,
\nand riders can use Quick Response (QR) codes to sample library services, search the library catalog, or
\nread book excerpts of interest. Throughout the year, the library mounts thematic reading campaigns, and
\nlibrary volunteers riding the tram give small gifts to reading passengers.<\/p>\n
\nas they go about their everyday business.<\/p>\n